Viboyo: Uganda's Tommy Mottola
Moses Nsubuga a.k.a Viboyo.

Viboyo: Uganda's Tommy Mottola


From Sound Room on William Street.

By Risdel Kasasira
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First published: Febuary 1, 2007


Designing CD covers, organizing tracks on an album and artist branding sounds a new and unknown business in Uganda, but Moses Nsubuga a.k.a Viboyo has found a great deal in it. Viboyo fine-tunes songs, rearranges tracks on new released CDs and produces posters for musicians to advertise themselves. After he has designed these posters, he re-arranges the tracks and designs CDs- a business he has done for different musicians.


Because of his strategic and business acumen, many Ugandan musicians are running to him for promotion and every time you go to his office/shop- Sound Room on William Street in Kampala city, you find Ugandan stars lining up for Viboyo's services.


Moses Nsubuga a.k.a Viboyo
Moses Nsubuga a.k.a Viboyo.

Mega Dee

Mega Dee
The first time I went there, I found General Mega Dee, the second time I found Ngoni of Ndi ku Digi and Ndemedde Ku Gwee/Nasiima Gwe fame. Sound Room is not only for superstars because when you visit it, you also find many upcoming musicians who want to reach a level of stardom in Uganda and want their music to be promoted. If you miss those two categories of musicians, you can't miss to find their music being played.

Viboyo uses his one computer he has in the shop to do all the branding and CD writing. He has over 20,000 photos of musicians taken during their live performances on this computer. Musicians use these photos during advertising campaigns especially in the print media.

For some of you who have been vigilant on Juliana Kanyomozi's two most common posters where she is dressed in a black sleeveless top with white strips around the neck and this one where she is in sleeveless top jeans, it is Viboyo who designed that poster.

He has also designed posters for found Bebe Cool, found Chameleon, found Bobi Wine and other musicians in town.

He says organizing tracks is very important for every artist. He says that a CD can be boring because of poor arrangement of tracks on the CD. "You need to space tracks in a strategic way," he says in our interview.

So what Viboyo does is to space the best hits in a manner that makes a person listen to the whole CD instead of listening to the few good ones only. "When one releases an album of ten tracks, the best two are spaced so that the first one is listened to, as number two and then the second best as 9th on the album," he gives an example.

He says the moment you make a mistake and put the best songs one after the other, people will listen to those two best ones and turn off the music.

Viboyo's experience in designing and fine-tuning of tracks may soon make him like the America's Mottola and Shady in the Uganda's music industry. He gets over 30 musicians in a month who go to him to offer them his services.

Because of increased demand for music promotion and branding by the musicians he has established contacts with FM radio stations, which he uses to promote the music stars. "I talk to radio stations and request them to play my clients' music," he says.

In the process of fine-tuning, re-arranging tracks and eventually making the product ready to be played on radio, he has controlled the problem of piracy in Uganda which has been rampant and a pain in the musicians' neck.

Sweet Kid

Sweet Kid
Sweet Kid is one of the Ugandan stars using Viboyo for promotion. "If radio stations want my tapes or photos I direct them to Viboyo," says Sweet Kid. The star has not only benefited in having his music controlled from pirates but Viboyo has also designed his posters when he was going to promote his Silikyusa album recently.

In exchange of designing posters and re-arranging tracks on CDs, musicians give him their new releases for sale. And when you visit his shop you see people also coming to buy CDs for the particular musicians they want.

Viboyo started this business with DJ Rotta in 2002 after he finished school and trained himself in music promotion and production.

"Rotta was involved in this business but he later abandoned it. He Deejays at Club Silk," says Viboyo. He says with introduction of Copyright law the musicians will benefit more from their music.

Parliament introduced this law to stop the pirating of music, among other mental creations in the country, in order to make the music industry more beneficial to musicians.

For Viboyo the business seems to be doing well. His major problem is the power crisis that Uganda is experiencing. He says electricity is his essential factor in business, but he has to contend with 12 or 24 hour load shedding. But not even such a hurdle can make him abandon the business of promoting and branding musicians and their CDs.

Moses Nsubuga a.k.a Viboyo
Moses Nsubuga a.k.a Viboyo.

By Risdel Kasasira
more from author >>
First published: Febuary 1, 2007
To learn more about Ultimate Media Consult go to www.ultimatemediaconsult.com.

Risdel Kasasira is a graduate Journalist who reports for Ultimate Media Consult. He has worked for The Daily Monitor, Radio Uganda and has done several communication related consultancies. He is also the Research Executive at Ultimate Media Consult (U) Ltd.